Freys Hotels is a family-owned hotel chain with two intimate hotels in central Stockholm—Freys Hotel near Central Station and Corner Hotel in Vasastan. With individually decorated rooms, conference facilities, restaurants, and a warm, homey atmosphere, Freys Hotels offers accommodations and meeting spaces for both business travelers and leisure guests.
As Freys Hotels renovated its properties and underwent a rebranding—during which Lilla Rådmannen renamed Corner Hotel—the need arose to consolidate its digital presence. Two hotels with distinct identities would now be brought together under a unified structure, both in terms of branding and digitally.
"Tankbar has been a reliable and dedicated partner throughout our development journey. With a high level of service, excellent responsiveness, and a deep understanding of our business, they have served as a valuable strategic sounding board at every step. Through their work on our new visual identity and the development of a cohesive digital platform for both Freys Hotel and Corner Hotel, they have helped us create a clearer brand identity that reflects our history, our ambitions, and the personal experience we want to convey. Tankbar combines business acumen with creative excellence and genuine commitment in a way that fosters both confidence and results."
Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & support
