Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportFreys Hotels
Freys Hotels – two hotels, one brand
Background
Freys Hotels operates two hotels in central Stockholm: Freys Hotel near Central Station and Corner Hotel in Vasastan.
Previously, it wasn’t clear enough to visitors that these were two different hotels. With the name change to Corner Hotel, the need for a more cohesive and clear structure became even greater.
Mission
The project covered both branding and web design.
- New visual identity for Freys Hotels
- New logo for Corner Hotel
- Further development of the brand identity for Freys Hotel
- Joint website for both hotels
- Clear structure with a focus on bookings and inquiries
- SEO Fundamentals and Technical Platform
Challenge
The challenge was to make it clear that there are two hotels under the same brand.
It needed to be easy to understand the difference between the hotels and to quickly find the right one, without creating a fragmented experience.
A unified visual identity
New logos were designed for Freys Hotel and Corner Hotel, while the existing logo was refined to improve readability at smaller sizes.
The visual identity was updated to create a more consistent look.
A structure that makes it easy to choose the right option
- A new structure was developed to make it clear that there are two hotels and to make it easy to navigate between them.
- Clear separation between the hotels
A common starting point with clearly marked routes. - Focus on how visitors navigate the site
Clear paths to booking and inquiries.
Design with a focus on clarity
- The design was created to make the content, options, and next steps clear.
- A well-thought-out visual hierarchy and clear booking paths.
- Responsive design.
Prototypes were tested prior to development.
SEO and the technical foundation for visibility from the start
- A solid foundation was laid from the outset for visibility and further development.
- Structure and metadata in accordance with best practices.
- Integration with relevant tools
- Clear URL structures.
Flexible WordPress solution
The website was further developed in WordPress with flexibility and future needs in mind.
With Gutenberg-based editing and a custom block library, content can be easily managed and tailored to the organization’s needs. The technical solution is built on a modern foundation using Tailwind, React, and REST API, which provides a solid foundation for future development.
Multilingual support was implemented and customized for international visitors, in line with the website’s structure, content, and booking workflows.
The result
A shared website where both hotels are presented under the same domain, with a clear division and structure.
Both hotels are brought together under the same domain at Freys Hotels.
Clearer distinction between the hotels
Easier to navigate and find what you're looking for
A more direct path to booking and inquiries
A solid foundation for further development.
What the customer says
"Tankbar has been a reliable and dedicated partner throughout our development journey. With a high level of service, excellent responsiveness, and a deep understanding of our business, they have served as a valuable strategic sounding board at every step. Through their work on our new visual identity and the development of a cohesive digital platform for both Freys Hotel and Corner Hotel, they have helped us create a clearer brand identity that reflects our history, our ambitions, and the personal experience we want to convey. Tankbar combines business acumen with creative excellence and genuine commitment in a way that fosters both confidence and results."
