Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportNöjesresor
Rebranding of Nöjesresor.se
Nöjesresor doesn’t just Nöjesresor hotel packages; it sells the feeling of an evening to remember. The goal of the rebranding was to create an identity that captures the energy of musicals, stage lights, and the pulse of the big city, while also feeling modern, confident, and digital-first.
Nöjesresor an established product offering but a visual identity that no longer reflected the experience they actually sell. The goal was to modernize the brand identity and create a more cohesive brand, from social media to digital campaigns and printed materials.
The creative concept draws inspiration from the performing arts and evening entertainment. Red velvet curtains, neon lights, theaters, and the energy of a bustling city night. The identity strikes a balance between drama and clarity through bold typography, rich colors, and graphic elements inspired by showbiz.
The logo was designed to appear clear, modern, and confident in both digital and physical settings. A complementary icon and pattern system was created to give the brand identity flexibility and recognizability across multiple touchpoints.
Through patterns, iconography, and social media templates for both video and static content, we created a look and feel that is dynamic, clear, and full of energy. At the same time, it enhances brand recognition throughout the entire brand experience.
The result was a modern and flexible brand identity that more clearly reflects Nöjesresor’s offerings and the sense of experiences, entertainment, and spectacle. A cohesive design system was created to function seamlessly across social media, campaigns, and digital touchpoints, with a focus on high brand recognition, clarity, and visual energy.
What the customer says
"Unbelievable!"
HaxxorNicke
Sales & Marketing Manager
