For several years now, we have been a development partner for Sportfiskarna and are responsible for the digital platform behind Artkampen —Sweden’s largest fishing competition for children and young people.

In " Artkampen ," participants log their catches, collect fish species, and unlock medals, achievements, and other digital rewards. The platform has been developed step by step with new features that make the competition more personalized and social.

Ahead of this year’s edition, we introduced, among other things, AI avatars created from the participants’ own photos, statistics spanning multiple seasons, and a new team feature where friends can compete together and track each other’s progress. At the same time, the design got a fresh look with new medals, avatar animations, and unlockable background images.

Artkampen It thus continues to evolve by developing new ways to engage children and young people, build a sense of community around the competition, and inspire more people to discover fishing.